Communications goals:
- Share Monte Creek Wineries Biosphere commitment with the organization’s community
- Provide updated details and links for customers and employees to learn more
- Share how Monte Creeks efforts so far have made an impact
- Showcase any further sustainability commitments the company has made
Target Audience:
- Eco-fused media: Any media outlets or platforms that prioritize environmentalism and sustainability so that Monte Creek will reach a broader audience and connect with its competitors.
- Eco-conscious consumers: This type of audience will always prioritize the environment when making purchases and Monte Creek wants them to feel at ease when making purchases from them, and knowing it is supporting a good cause.
- Health-conscious consumers: A lot of these customers focus on what it going to better their body and could be interested in any organic or biodynamic wines.
- Potential employees: Monte Creek has three separate vineyards, two here in Kamloops with one holding 55 acres of grapes, and the other, 20 acres of grapes. The third in Keremeos holding 40 acres of grapes. These large vineyards require a lot of attention and any potential employees that already have a passion for sustainability are wanted and needed.
- Nearby residents: Assuring any nearby residents that they are surrounded by a sustainability and biosphere committed company can put valuable and regular consumers at ease.
- Farmers and Suppliers: Any farmers and suppliers are eager to know that who they are supporting are committed to a bigger and better cause toward the environment. This not only reassures them of their supporting efforts but it is something they can use to promote their own business and create better brand value because of the business commitments they provide for.
- Impact Investors: These are people who strive to invest in organizations that are positively creating a social and environmental impact. Monte Creek is a local family owned and is always looking for new, positive investors.
Key Messages:
- Monte Creek Winery promises to continuously provide and give back to the environment it originates on.
- Monte Creek Winery offers plenty of evidence regarding their current sustainability and biosphere commitments and want to highlight it more for their consumers.
- Monte Creek Winery invites local and broad communities to join them in their efforts by supporting their production, whether that be online or in person, and visiting their wineries.
Tactics:
- Monte Creek will ask all members of staff to participate in staff competitions and contests based on who posts or comments through the media the most on the companies CSR biosphere commitment efforts.
- Monte Creek will create monthly posts highlighting their sustainability and biosphere commitment efforts and encourage viewers to check their website to learn more.
Communication Channels:
- Monte Creek Wineries Website
- Monte Creek Wineries Facebook and Instagram Page
- Monte Creek Wineries employee’s social media accounts
- Monte Creek Wineries newsletter via their wine club members mailing list
Proposed evaluation Methods:
- Employee feedback surveys: Do employees feel like their competitive social media posts have been getting a lot of positive feedback?
- Community feedback: Have the applications to become a wine club member at Monte Creek Winery increased since promoting their sustainability and biosphere efforts?
- Managing the Terrace Restaurant at Monte Creeks Sales: Since posting and creating more focus around the organizations CSR efforts have their restaurant sales and the winery increased?